Ultimate E-Commerce Product Validation & Research Guide

Hey, Team, Welcome to the training!

In this detailed guide, I'll break down the step-by-step product validation and research process I’ve refined over years of building successful e-commerce stores and mentoring students. Whether you’re new to dropshipping or an experienced seller, these strategies will help you find, validate, and scale winning products with maximum confidence. Let’s dive in!

🚀 Why Product Validation Matters

Finding a product isn’t just about what “feels” good—it’s about using data-driven strategies and leveraging viral content to ensure success.

By combining tools like Find Niche, TikTok, and platforms like Dropispy, we can discover trends before they explode, ensuring you're always one step ahead.

🏆 Success Stories from My Students

To inspire you, here are some examples of how these strategies have driven results:

  1. Nelly: Hit over $2,000 in sales before 9 AM, with 25+ orders in a single morning. Last month, she reached $55,000 in revenue with 9,000+ visitors.
  2. Nathan & AJ: Scaled their product using breaking records with their kids' frames niche.
  3. Mark & Stefani: Took their kids' frame business to new heights with strategic optimization.

These results stem from following the exact process you’re about to learn.

🔧 Tools You’ll Need

  1. Find Niche (via my HENULL.com access).
  2. Winning Hunter to validate findings further.
  3. Dropispy for exploring ad trends.
  4. TikTok (a goldmine for viral content validation).
  5. Optional: Commerce CapCut Pro for video creation.

📋 Step-by-Step Product Research Process

1️⃣ Step One: Validate with 7-Day Sales Data

  • Use Find Niche to filter products by high 7-day orders from multiple suppliers.
  • Look for consistent demand across suppliers, which indicates a stable market.
  • Example: A product with 1,000+ orders from 3+ suppliers = a hot niche.

2️⃣ Step Two: Check Reviews & Supplier Details

  • Verify that the product has excellent reviews (4+ stars).
  • Ensure multiple reliable suppliers are offering the product. This minimizes risk if one supplier runs out of stock or increases prices.

3️⃣ Step Three: Filter for Video Content

  • On Find Niche, use the “Has Video” filter to discover products with engaging video content.
  • Pro Tip: Products with multiple videos (from different creators/models) perform better, as they provide diverse marketing angles.
  • Download and save these videos for your TikTok ads or product pages.

4️⃣ Step Four: Validate on TikTok

  • Search TikTok for hashtags related to the product (e.g., #ViralDress, #CoolGadgets).
  • Look for millions of views across multiple videos. If you see several creators getting traction with the same product, it’s a winner.
  • Example: My viral summer dress had millions of views across TikTok, with content from various models driving massive sales.


🎯 Examples of Winning Products

Here are real-world examples of validated winning products that follow this process:

  1. Collagen Face Mask: 1,800+ orders in 7 days, backed by viral TikTok videos.
  2. 3D Hologram Projector: Emerging niche with growing demand.
  3. Fishing Advent Calendar: High AOV product with $79 sales and $19 costs.
  4. U-Shaped Kids’ Toothbrush: A six-figure seller among students.
  5. Beanie with Light & Headphones: Perfect for winter, with strong TikTok presence.

✨ Next-Level Strategies

🔍 Use Creative Keywords

When you’re out of ideas, use seasonal or trending keywords like:

  • Christmas, Winter, Educational, Cozy, Kids, or Outdoor Gear.
    Filter results on Find Niche to explore new opportunities.

🔗 Cross-Validate with Multiple Tools

  1. Start with Find Niche for sales data.
  2. Use Dropispy to identify ads trending on social platforms.
  3. Check TikTok for viral content to validate further.

📄 Optimize Product Pages

  • Use high-quality images or videos that tell a story.
  • Show clear benefits and use persuasive language to convert visitors into buyers.
  • Example: For a kids’ product, highlight “fun,” “safety,” and “educational value.”

📆 What’s Next for You

  1. Log into Find Niche (access via my shared HENULL account).
  2. Practice filtering by 7-day orders, reviews, and video availability.
  3. Research on TikTok for viral videos and hashtags.
  4. Use Winning Hunter to explore additional validation data.
  5. Join my next coaching session for a live walkthrough.

🤝 How to LOGIN Use Find Niche?

Look for this Section in the course "How to Login and Use Find Niche, DropiSpy, and Winning Hunter"

CLICK HERE

🤝 Final Thoughts

Imagine this: You’ve validated a product using real-time sales data. You’ve cross-referenced viral TikTok videos with millions of views. You’ve optimized your store and ad creatives for maximum conversions. Now, you’re ready to launch with confidence.

🔗 Let’s make it happen. Book a coaching call today and let’s take your e-commerce game to the next level!

Looking forward to seeing you on the call!

Best,


Scott Raley
Your Coach for Ecom Success

Final Thought:

Testing and growth come from being uncomfortable sometimes. Let’s get uncomfortable together—because that’s where the breakthroughs happen!

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