Hey team! We’re stepping into an exciting phase with incredible tools and strategies that can change the game for you. Whether hitting new sales records or optimizing ad strategies, today’s training is about actionable insights and proven tactics!

Learn how to select winning products, craft engaging video ads, and execute a step-by-step ad launch plan to maximize sales. 

By the end of this session, you’ll have a clear roadmap to test products, optimize campaigns, and scale effectively—making this Q4 your most profitable yet.

• • Labubu product success: Students like Nellie and Norma $2,000 days.
    
    
  • My current sales are doing great. An easy $240 dining chair covers order this morning.

Mastering Q4: Unlocking High-Performance Strategies for Ecom Success

• Goal for Today:
  Build momentum by leveraging unique videos, precision targeting, and scaling ads efficiently.
  
  
• Key Tools:
  • CapCut Commerce Pro: For creating high-quality, unique videos.
    
    
  • Predis AI: To analyze and optimize video content for engagement.
    
    
  • Find Niche: Discovering trending products backed by hard data (e.g., 7-day sales orders).

Step 2: Product Selection Strategy

• Choosing Winning Products:
  • Example: Labubu product (blind boxes, 6-pack, 4-pack variations).
    
    
  • Use Find Niche and TikTok trends to identify hot items.
    
    
  • Importance of seasonal relevance (e.g., Christmas-themed products).
    
    
• Case Studies:
  • Nellie’s success with low CPC and high conversions using custom targeting.
    
    
  • The role of trending content and how it aligns with high-conversion products.

Step 3: Crafting Unique Videos for High Engagement

• Creating Videos That Convert:
  • Use CapCut Commerce Pro to create videos with brand-specific audio.
  • Study examples like NestFinds’ high-performing ads.
    
    
  • Incorporate holiday themes (e.g., Christmas music in the background).
    
    
  • Canvas Labubu Project make your OWN COPY :)
    
    
• Best Practices for Videos:
  
  
  • Start with a strong hook (first 3 seconds). Using the Predis AI.
    
    
  • Use lifestyle visuals to connect emotionally.
    
    
  • Highlight product benefits visually and narratively.
    
    

Step 4: Launching Facebook Ads – The Controlled Test Approach

• Ad Testing Phases:

1. Initial Test Phase:

• • • Low-budget testing to identify winning targets and best-performing texts. You want 3 Videos, 3 Texts, 3 Headlines 3 Targeting.
      
      
  • Run ads with unique videos to achieve low CPC. Using Capcut Commerce pro makes our videos super unique.
    
    

1. Optimization Phase:

• • • Analyze results and refine targeting. In a NEW Campaign to setup another controlled test.
      
      
  • Gradually increase budgets for scaling $2-3 every sale when you start. $5.00 when you gradually get your budget up to $20+.

1. Scaling Phase:

• • • Focus on audiences that convert. Add to carts is a great start. Most students focus on USA First.
      
      
  • Set automated rules: Turn off ads over $3 CPC or with no sales after $50 spend.

Step 5: Sourcing and Fulfillment

• Sourcing Strategy:
  • Use AliExpress only for emergency orders.
    
    
  • Transition to Eprolo or USA Drop for better pricing and reliability.
    
    
  • Build supplier relationships (WhatsApp/Skype) for negotiated deals.

Step 6: Showcasing Tools and Real-Life Wins

• Tools in Action:
  • Live demo of CapCut Commerce Pro editing.
    
    
  • Use Predis AI for evaluating content.
    
    
  • Explore Find Niche data for product validation.

Step 7: Building Momentum and Motivation

• Key Takeaways:
  • Small consistent actions lead to big results. Your goal is to gain momentum with a WINNING VIDEO!
    
    
  • Testing and learning from each iteration builds lasting success. We eventually take the last creative and best targeting and run from there.
    
    
  • Celebrate wins, big or small—they fuel your growth.

Step 8: Action Plan for Students

1. Choose a product to test (Labubu, seasonal items).
2. Create unique videos using CapCut and Predis AI.
3. Launch ads with controlled testing phases.
4. Engage with suppliers for better pricing and scalability.
5. Post questions and results in Discord for feedback and support.

Closing Thoughts:

• Remember, testing and growth come from stepping out of your comfort zone. Every sale, every test teaches us something new. Let’s take bold steps together to achieve incredible results!"
  
  
  • Book coaching calls for personalized guidance.
  • Stay active in the community—success is contagious!

BOOK Your Coaching CALL with Coach Scott!