Key Takeaway #1: Maximizing Campaign Performance

1. Analyzing Campaign Success: The Advantage Shopping Campaign

• What's Working:
  • Kim's advantage shopping campaign is performing exceptionally well with 9 sales.
  • Action Step: Increase the budget by $5 after each sale to scale gradually and efficiently.

2. Optimizing Ad Sets: What to Turn Off

• What's Not Working:
  • Some ad sets are spending $40-50+ without generating sales. These need to be turned off.

Key Takeaway #2: Leveraging Creativity with New Video Ads

1. Creating New Ad Variants

• The Strategy:
  • Introduced a new 36-second video ad to test alongside existing shorter ones, focusing on the product’s lighting feature.
  • The copy remained the same as the best-performing ad for consistency.

Key Takeaway #3: Warm Scale Campaign Strategy

1. Duplicating Winning Ad Sets

• Execution:
  • Duplicated the best-performing ad set into a new "Warm Scale" campaign, narrowing down age targeting to 26+ and testing 5 ad sets at $10/day.

2. Budget Scaling: Gradual Growth for Success

• Strategy:
  • Increase the budget by $5 after each sale for established campaigns, but avoid scaling too fast on new ones until performance is proven.

Key Takeaway #4: Embracing AI Tools to Boost Creativity

1. Using Gliff.App AI for Banner Creation

• How We Used It:
  • Explored creating fall-themed banner images with MidJourney AI, refining the results in Canva by adding logos and adjusting the overall look.

Next Steps: Actionable Plan for Ongoing Success

1. Monitoring and Budget Adjustments

• What's Next:
  • Closely monitor the new video ad performance and the "Warm Scale" campaign.
  • Incrementally increase budgets on winning campaigns by $5 after each sale.

2. Product Development Strategy

• Expanding the Product Line:
  • Researching new products like the Bible Verse Jar and considering holiday-focused products like a 1000-piece puzzle advent calendar.
    
    

• Incremental Wins Lead to Big Gains: Celebrate each sale and scale budgets wisely.
• Test, Test, Test: Experiment with different ad creatives and formats to see what drives the best results.
• AI is Your Friend: Leverage tools like MidJourney to elevate your creative assets and stand out in a crowded market.
• Consistency and Patience: Growing a campaign takes time, but methodical scaling pays off in the long run.