Top 3 Strategies for Finding Winning Products/Validation Process Before Facebook Ads Launch
Key Takeaways
- Validate products across multiple data sources (Facebook Ads Library, Winning Hunter, Dropspy). Use my logins if you don't have them.
- Look for products with high engagement (likes, shares), strong ad spend to revenue ratio, and positive reviews
- Analyze top performing thumbnails, videos, and ad copy to model successful campaigns
- Utilize tools like VMake to enhance video/image quality and remove watermarks
- Check for product traction on other platforms like TikTok
- Ensure a smooth customer experience by testing the full checkout flow before launch
Product Validation Process
- Use keyword search on Facebook Ads Library to find active ads for the product
- Cross-reference on Winning Hunter to see ad spend vs revenue data for different videos/thumbnails
- Validate further on Dropified by analyzing shares, likes, engagement metrics
- A product trending across all 3 platforms is a strong validation signal
Winning Product Example: Fractions Learning Book
- Found via "educational" keyword search on Winning Hunter
- $23k ad spend generated $92k revenue, reached 2.2M people
- Corroborated on Dropified (52k likes, 7k shares) and Ads Library (439 active ads)
- Low-cost product ($8 on AliExpress) with good margins at $34-$39.95 selling price
Optimizing Videos/Images
- Use VMake AI tool to enhance video quality (e.g. flower details) and image quality
- Remove watermarks from top performing thumbnails using AnnieEraser tool
TikTok for Additional Video Content
- Search TikTok for your product and look for highly viewed videos (e.g. 9.2M views)
- Download snippets or re-use audio tracks in your Facebook video ads
Pre-Launch Checklist
- Test the full checkout experience like a customer
- Ensure consistent branding (button colors, etc.) and smooth checkout
- Enable shipping protection and customer support details
Next Steps
- Implement product validation process for new product ideas
- Optimize videos/images and test on Facebook ads
- Set up TikTok monitoring for new user-generated content
- Conduct full pre-launch testing for new products
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