Watch This First Before You Launch

This training was filmed on the golf course in Las Vegas with Scott sharing his real thoughts on what it actually takes to succeed in e-commerce. The setting is relaxed, but the insights are powerful. If you've been stuck overthinking, doubting yourself, or trying to perfect everything before launching — this lesson is for YOU.

Section 1: Perfection Is the Enemy of Progress (00:00–02:30)

• Understand why perfection kills momentum.
• Scott explains how many students get stuck on things like logo colors or button spacing instead of launching their first ads.
• 🔑 Quote: "Success loves speed. Don’t let perfection keep you from taking your first step."

Section 2: Real Student Wins From Imperfect Action (02:31–05:00)

• True story: Scott’s student made millions from a product despite misspelling words in his ad.
• 🔥 Key takeaway: Imperfect action >>> Perfect inaction.
• Every launch is a learning opportunity that brings clarity.

Section 3: The Power of Belief & Visualization (05:01–07:00)

• Scott shares a powerful tip: Visualize success (driving your dream car, living the life you want).
• What you focus on, you attract.
• 🔑 Quote: "When you see it, you start to believe it. When you believe it, you start to attract it."

Section 4: Travel, Freedom, & What Ecom Made Possible (07:01–08:30)

• Scott reflects on his trip to the Philippines & traveling for weeks at a time.
• Why your ecom store isn’t just about money—it’s about freedom.
• 🔥 "Grind now so you can glide later."

Section 5: How AI & Creativity are Helping New Students WIN (08:31–11:00)

• A shoutout to a new student who created an entire branded travel bag store using AI-generated images.
• Plus: Scott’s new foundation product launch and how testing ads daily leads to sales.
• 🔑 Quote: "Let the data guide you. Don’t guess. Test."

Section 6: Confidence Is Built Through Execution (11:01–13:00)

• One of Scott’s new students said: "I finally see the big picture. I’m building something real."
• Confidence doesn’t come first. It comes after you take action.
• 🔥 Challenge to students: Book a coaching call. Launch something. Even if it’s messy.

Key Reminders:

✅ Imperfect launches can change your life. ✅ Confidence is earned through doing, not waiting. ✅ Success is about attraction, belief, and execution. ✅ You’re ONE product away from a breakthrough.

Call to Action: 👉 Rewatch this lesson whenever you’re feeling stuck. 👉 Pick ONE product this week and launch ads. 👉 Post your store in the group or DM Scott for feedback. 👉 Book a call if you need clarity — don’t go it alone.

• Let’s make this your season to break through. 💥