Series of My Top Strategies for E-commerce success leading into Black Friday and Christmas!

Key Takeaways

• Focus on trending products with multiple winning videos, like fog devices for Halloween and shark blankets
• Build collections around winning products to create a brand identity (e.g., "universal shark snuggie")
• Target the gifting market, especially for children's products, as Q4 approaches
• Leverage successful case studies from other drop shippers to inform product selection and marketing strategies

Coach Scott's Personal Success Story

• Started with sofa covers in September 2019
• Reached $800,000/month by December 2019
• Launched a second store, "Pretty Sofa Covers," generating $8 million in sales
• Emphasizes the importance of finding one winning product to build success

Hot Products for Q4

• Fog device for Halloween
  • Multiple winning videos available
  • Various plug options for global sales
  • Potential pricing: $34.95 (cost: ~$5)
• Face mask with light-up features
  • High sales volume (5,000+ sold for one variant)
  • Popular on TikTok and Facebook
  • Relevant for Halloween and winter seasons
• Shark blanket ("Snuggie" style)
  • Adult XL and Large versions
  • Kids version also selling well
  • Potential for $400,000/month in sales
  • Strategy: Build a brand as "home of the universal shark snuggie"
• Butterfly/dinosaur wing attachments for kids
  • Lights up, very visually appealing
  • Potential pricing: $59.69 (cost: ~$18-19)
  • Multiple variants (butterfly, dinosaur) available

Targeting the Kids and Gifting Market

• Four-book calligraphy set
  • Currently successful for student Lavi Lux (Mark and Stefania)
  • Profitable on Facebook ads
• Children's art frames
  • Selling well for multiple stores (Lavi Luxe, Brett and Nellie)
  • Higher profit margins on multi-packs (2 and 4 frames)
  • Winning video: girl demonstrating frame usage

Jewelry and Personalized Gifts

• Star necklace/keychain
  • Low cost ($6-7), potential for high AOV with multi-packs
  • Appeals to personal, inspirational gift market

Halloween-Specific Products

• Light-up masks
  • Multiple variants, identify best-selling colors (e.g., transparent blue, white with light red)
  • Historical success: some coaches did $100,000+/month with similar products

Building a Brand and Collection

• Emphasize creating a collection around winning products
• Example: Shark blankets for adults and kids, positioning as "the shark snuggie brand"
• Importance of believing in the chosen niche and product

Marketing and Scaling Strategies

• Use winning videos for advertising
• Focus on building momentum on Facebook
• Leverage email marketing for repeat customers
• Consider hiring virtual assistants for scaling operations

Next Steps

• Watch for weekly product update videos from Coach Scott
• Research and select a niche/product to focus on for Q4
• Develop a game plan for launching and scaling chosen product(s)
• Consider booking a call with Coach Scott for personalized guidance
• Study successful case studies (e.g., Julio's picture hanging frame device) for insights