Marc and Stefania’s success didn’t come overnight. It was through consistent testing, optimizing, and embracing new strategies that they saw incredible growth. From launching high-ROAS products like the Water Mat and Calligraphy Books to expanding into international markets, their journey shows what’s possible with the right approach.

This is your reminder that Q4 is where the magic happens—this is the time to test, grow, and crush it. Don’t sit this out. Take action, push past discomfort, and follow these proven strategies to see real results.

1. Current Ad Performance Insights

• Strong Daily Revenue: Consistent $2,000+ days with ~$500 ad spend.
  • Key takeaway: High ad spend can lead to significant daily returns when optimized correctly.
    
    
• 18% Add-to-Cart Rate: Reflects strong ad effectiveness and high audience engagement.
  • Learning point: High add-to-cart percentages suggest well-targeted ads and appealing product offers.

2. Facebook Ad Optimization Strategies

• Solar Filter for Video Ads: Applied solar filter in Canva to enhance video thumbnails, resulting in improved click-through rates and engagement.
  • Actionable tip: Simple tweaks like improving visuals can greatly increase the performance of your ads.
    
    
• Automated Budget Rules: Set up rules to automatically increase the budget for high-performing ads.
  
  
• Strategy:
  • • Campaign level: Increase budget by $10 if 3+ purchases in 12 hours (max $30 increase).
      
      
  • Ad set level: Increase budget by $10 if 2+ purchases in 12 hours.
  • Learning point: Automating budget adjustments allows for scaling high-performing ads without constant manual intervention.
    
    
• Excluding 180-Day Purchasers: Recommended excluding customers who made a purchase in the last 180 days to prevent ad fatigue and optimize spend.
  • Insight: Narrowing the audience can prevent wasting ad spend on people less likely to convert again soon.

3. Successful Products Breakdown

• Water Mat: Achieved an impressive 5 ROAS (Return on Ad Spend).
  • Takeaway: High-ROAS products should be continually optimized and scaled.
    
    
• Calligraphy Books: Delivered a 4 ROAS, proving to be a profitable niche.
  • Lesson: Identify niches that resonate well with your audience for consistent performance.
    
    
• Child Frames: Continued to be their top revenue-generating product.
  • Actionable insight: When a product is a clear winner, focus on scaling and introducing variations or complementary products to maximize revenue.

4. Exploring New Product Opportunities

• Pokemon Advent Calendar: Potential new product opportunity discussed.
  • Strategy: Seasonal products can drive huge profits when launched at the right time, with testing and timing being critical.
    
    
• Multi-Pack and Bundle Offers: Discussed creating 2-pack or 4-pack offers to increase average order value (AOV).
  • Learning point: Offering product bundles is a simple way to drive more revenue while providing additional value to customers.

5. Audience Engagement Strategies

• Giveaway Campaign Proposal: Suggested running a giveaway campaign using an existing successful video ad with new giveaway text to boost engagement.
  
  
• Actionable steps:
  • • Run as a likes campaign, asking users to like, comment, and share.
  • Select weekly winners and showcase them to maintain momentum.
  • Learning point: Engagement-driven campaigns can build brand awareness and create excitement around your products.

6. Expanding to International Markets

• International Campaign Performance: Ireland and Spain showed strong results.
  • Opportunity: Consider increasing ad spend on well-performing international markets to capture more revenue outside the domestic market.

7. Next Steps for Marc & Stefania

• Test CBO (Campaign Budget Optimization): Launch CBO campaigns with three ad sets at $100 daily budgets to further scale profitable ads.
  • Action item: CBO allows Facebook to allocate the budget dynamically to the highest-performing ad sets, optimizing for conversions.
    
    
• Multi-Pack Offers & Bundles: Create and launch multi-pack offers and complementary product bundles.
  • Opportunity: Bundling can increase your average order value (AOV) and encourage higher cart totals.
    
    
• New Product Launch Timing: Start preparing for the upcoming holiday season with well-timed product launches, such as the Pokemon Advent Calendar.
  
  
• Giveaway Campaign: Set up and run the proposed giveaway to drive engagement and new leads.
  
  
• Continual Ad Performance Monitoring: Gradually increase budgets for successful campaigns and adjust as needed.

Key Learnings for Students:

1. Optimize Ad Spend Automatically: Automating budget increases for high-performing ads helps scale efficiently.
2. Visuals Matter: Small changes like improving video thumbnails can significantly impact ad performance.
3. Leverage Winning Products: When a product performs well, double down by scaling it or creating new offers around it (e.g., bundles or multi-packs).
4. Seasonal Product Success: Timing is everything when launching seasonal products like Advent Calendars – test and scale early for maximum ROI.
5. Boost Engagement with Giveaways: Run simple engagement campaigns to create excitement and boost brand visibility, while encouraging likes and shares.
6. Expand Internationally: If international markets are performing well, don’t hesitate to allocate more budget to capture a global audience.

Final Thought:

Embrace the uncomfortable. Growth happens when you push beyond your comfort zone. Like Marc and Stefania, you can turn small wins into massive success with focus, patience, and the right strategies in place.