"Success is not about perfection, it’s about progress. In the same way we scaled La Vie Luxe's top-performing products, you too can turn a single product into a revenue-generating powerhouse. Learn from your data, continuously optimize your ads, and never be afraid to scale your winners. With the right mindset and strategy, the possibilities in e-commerce are limitless!"

This session with Marc and Stefania focused on scaling profitable ads for children's products, improving ad performance, and maximizing return on ad spend (ROAS).

Part 1: Checking All Children's Products Selling What has the HIGHEST ROI? Performance Review

1. High-Performing Products

• Child Frames: Continues to be the top performer with the highest revenue, leading in sales volume and attracting repeat purchases.
  • ROAS: Consistently high, with the product delivering exceptional value for the ad spend. This product consistently maintains profitability and remains a focal point for scaling.
• Water Mat: Currently achieving a solid ROAS of 5, showcasing potential as a growth product.
• Calligraphy Books: Strong performance with a 4 ROAS, indicating continued success in the educational product niche.

Key Takeaway: Identifying your best-selling products is critical. Prioritize these in your marketing efforts and allocate more budget towards scaling these campaigns.

Part 2: Ad Optimization Techniques Focus on BEST Primary Text and Headlines moving forward. Duplicate your best ad, and always trim the FAT! Use whats working in Facebook on your "Product Page" carry it over.

1. Creating a Strong Product Page

• FAQ Section: Developed using AI tools (e.g., ChatGPT), improving customer trust and answering potential objections. The FAQ section plays a pivotal role in increasing conversion rates.
• Best-Performing Ad Elements:
  • Top-performing Text: Phrases like "Turn your child into a fairy" and "Make every occasion magical" resonated well with the target audience, driving engagement and purchases.
  • Best Headline: "Number one gifted item, free shipping" was highly effective in capturing attention.
  • Target Demographic: Women over 30 were identified as the key audience, allowing for more focused targeting and ad creatives tailored to this segment.

Key Takeaway: Optimizing your ad creative based on data-driven insights can significantly improve performance. Identify the top-performing elements, such as text, images, and video, and double down on these in your campaigns.

Part 3: Campaign Management & Scaling

1. Managing Ad Performance

• Automatic Rules: Set up automated rules to manage underperforming ads, such as turning off ads that spend more than $3.80 without generating clicks. This ensures your budget is spent on high-performing ads.
• Scaling Strategy:
  • Duplicate successful ad sets and gradually increase the budget on these campaigns to scale while maintaining profitability.
  • Always monitor performance closely to ensure that scaling doesn't lead to diminishing returns.

Key Takeaway: Ad management requires constant monitoring and adjustments. Use automation and data to turn off low-performing ads quickly, and gradually scale your winners to maximize returns.

Part 4: New Product Opportunities

1. Advent Calendar Puzzle

• Discussed adding new products based on the success of similar items. The advent calendar puzzle performed well for another student, highlighting the potential of seasonal products or unique gifting items.

Key Takeaway: Always be on the lookout for new product opportunities, especially those that align with seasonal trends. Test new ideas to see how they perform in your store.

Part 5: Supplier Relations We Use BOTH Some Products Eprolo Is Better Some Products USA DROP is Better!

1. Eprolo vs. USA-Based Suppliers

• Eprolo was identified as offering competitive pricing, about $2 lower per unit than USA-based suppliers. However, maintaining relationships with multiple suppliers was recommended to ensure flexibility and negotiate better terms.

Key Takeaway: Keep strong relationships with suppliers to negotiate better pricing and maintain product quality. Competitive pricing can significantly impact profitability, especially at scale.

Part 6: Next Steps for Students

1. Implement Ad Optimization Techniques

• Apply the proven ad elements and strategies discussed in this session to your own campaigns. Use FAQ sections, leverage high-converting ad copy, and focus on the right target demographics.

2. Monitor Performance & Scale

• Set up automatic rules to manage your ad spend efficiently, and gradually scale successful campaigns. Duplicating high-ROAS campaigns and increasing their budgets is key to growth.

3. Explore New Product Ideas

• Consider testing seasonal or unique products, like the advent calendar puzzle, to diversify your product range and take advantage of emerging trends.

4. Supplier Strategy

• Work with multiple suppliers to ensure competitive pricing and flexibility. This can give you a cost advantage, especially when scaling.