Course Structure Key Takeaways

• The course covers mindset, setting up a Shopify store, market research, product selection, building online store, Facebook advertising, scaling, and continuous learning
• Students will learn to find winning products, download competitor videos, create ads, and analyze performance
• There will be live group coaching calls, a community, and 1-on-1 milestone calls with the instructor
• The goal is to help students generate sales with a proven product rather than testing multiple products

1. Course Structure Overview

• Mindset and approaching dropshipping
• Setting up Shopify store and using tools like Dropify, Facebook Ads Manager, Facebook Ads Library
• Finding a domain name using AI tools
• Market research to identify profitable niches and winning products
• Selecting first product and downloading competitor videos/ads
• Building online store with high-converting theme and product pages
• Setting up Facebook advertising campaigns
• Analyzing performance, scaling with lookalike audiences
• Continuous learning - TikTok ads, affiliate marketing

2. Finding Winning Products

• Use tools like Dropified, Facebook Ads Library, TikTok to find viral/trending products
• Download competitor videos showing the product in use
• Can make small edits but largely use the same marketing angles
• Look at validation - multiple sellers running the same product successfully

3. Building Online Store

• Will provide best converting theme
• Use tools like PagePilot to import products
• Optimize product pages with reviews, videos
• Set up Facebook likes campaign to build social proof

4. Facebook Advertising

• Upload downloaded competitor videos as ads
• Use AI tool to get best interest targeting
• Edit videos using CapCut or Canva
• Analyze best performing video segments with PREDIS AI

5. Scaling & Continuous Improvement

• Monitor KPIs, turn off non-performers, scale winners
• Use lookalike audiences to expand
• Increase budgets as sales grow
• Leverage community, book 1-on-1 calls at milestones
• Explore new channels like TikTok ads, affiliate marketing

Next Steps

• Set up Shopify store and integrate tools
• Conduct market research to identify hot product
• Download competitor videos/ads for the product
• Build out product page and online store
• Set up initial Facebook ad campaigns with videos
• Monitor performance and be ready to scale winners
• Engage with the community and instructor